ai agents
AI agents that take work off your team’s plate.
We build agents that read your data, decide within rules you set, and act in the tools you already use — WhatsApp, email, your ERP — with every step on record.
anatomy / an agent, not a chatbot
It does the work, not just the talking.
Reads
Connects to your systems: orders, invoices, stock, inboxes, spreadsheets. It works from your data, not from guesses.
Decides
Applies the rules you set: who to contact, what to flag, when to stop and ask a person.
Acts
Sends the WhatsApp message, drafts the email, updates the record, opens the task.
Reports
Logs every step and hands your team a clear summary, so nothing happens in the dark.
watch an agent work
Three runs, step by step.
- 07:00schedule.dailycollections rundone
- 07:00erp.read14 open invoicesdone
- 07:01rule.check3 overdue by 7+ daysdone
- 07:01draft.remindersone per client, polite tonedone
- 07:02approval.requestfinance managerdone
- 07:20whatsapp.send3 remindersdone
- 07:20log.recordednotes on each invoicedone
use cases / where agents earn their keep
If it follows rules and repeats every day, an agent can carry it.
A few of the agents we build. Each one does the routine work end to end and knows exactly where a person takes over.
Operations follow-up
Chases late orders, stuck deliveries and pending approvals before anyone has to ask.
you stay in controlAnything outside the rules is escalated to a person.
Customer service on WhatsApp
Answers order, booking and account questions around the clock, in Arabic and English.
you stay in controlComplaints and edge cases go to your team, with the full context.
Sales and lead follow-up
Qualifies new enquiries, drafts replies, logs them in your CRM and books the next step.
you stay in controlYour team approves every offer and price.
Finance back office
Matches payments to invoices, flags mismatches and sends polite reminders on overdue accounts.
you stay in controlNothing is paid, refunded or written off without approval.
Stock and procurement
Watches stock against demand, warns before items run out and drafts purchase orders.
you stay in controlOrders go out only after sign-off.
Reports and briefings
Turns yesterday’s data into a one-page brief, on WhatsApp or email, every morning.
you stay in controlEvery figure links back to its source record.
Documents and data entry
Reads invoices, receipts, forms and CVs, extracts the fields and fills your system.
you stay in controlUncertain fields are flagged for review, not guessed.
Research and decision support
Researches a question on the live web, separates evidence from assumption and drafts a recommendation.
you stay in controlIt informs the decision; it never makes it.
guardrails / autonomy you control
As independent as you want it to be, and no more.
- Approval for the irreversible
- Payments, refunds, prices and deletions wait for a person.
- Scoped access
- The agent sees and touches only what its job needs.
- Everything on record
- What it read, what it decided and what it did, step by step.
- Rules in code, not just prompts
- Critical limits are enforced by deterministic checks around the model.
- Start narrow
- One workflow first; extend only what proves itself.
ai governance / for every agent we ship, and the AI you already use
Governance built in, not bolted on.
Guardrails keep one agent safe. Governance keeps your whole organisation in control of AI: who may use it, for what, with which data, and how you prove it. We set it up with every agent we build, and we can govern the AI tools your teams already use.
what we put in place
AI inventory and risk assessment
Every AI system and use mapped, each workflow rated by its risk, and the decisions an agent may never take written down.
Usage policy
Clear rules for staff and agents: approved tools, permitted data, and what needs a human sign-off.
Human oversight
Named owners, approval thresholds and escalation paths for every agent, so accountability is never unclear.
Audit trail
Inputs, decisions and actions recorded and retained, so any outcome can be traced and explained.
Data protection
Least-privilege access, data minimisation and clear rules on where data is processed, in line with local data-protection law.
Testing and monitoring
Agents evaluated before launch, watched in production, with alerts on errors and a switch to pause them at once.
Model and vendor management
Documented model choices, versions and fallbacks, so a provider change never surprises you.
Reviews and reporting
Regular governance reviews and a clear report for management on how AI is used and performing.
Structured on recognised practice such as the NIST AI Risk Management Framework and ISO/IEC 42001, and adapted to the size of your organisation.
from our lab
Built and tested on our own operations first.
SudaFood Operations Agent
PROTOTYPEFollows up restaurants that leave orders waiting, on WhatsApp, inside strict guardrails, and logs every send.
MOTNIX Idea Scout
PROTOTYPEResearches a startup idea on the live web and separates evidence from assumption before anyone builds.
how we start
Start with one workflow.
Pick the work
One repetitive, rule-based process that costs your team time every week.
Prototype on real data
A working agent on a narrow slice, with guardrails from day one.
Measure, then extend
Keep what proves itself, then connect the next workflow.